Building-aware CRM for residential developers
Selling apartments isn't like selling anything else.
Every unit is its own product. Every lead is a person who hasn't decided yet. Kvadra runs the whole journey — from the first message to the final payment — on a data model shaped like your building.
Your Instagram ad gets a click. A lead fills out the form: "Looking for a 1BR with sea view, around €400k."
The form lands in a Google Sheet. By Tuesday morning, here's what's probably happened:
- Anna in sales doesn't know about it yet — she'll see it when she opens the sheet, if she scrolls down far enough.
- The investor sees this lead in the next monthly report. Six weeks late.
- The 1BR with sea view they came for got reserved by a different lead two days ago. Nobody updated the price list.
By the time Anna calls, the lead has moved on.
This is the gap Kvadra closes.
And it keeps closing it — through the deposit, the contract, and the keys.
Meliá Residences Budva · Bečići, Montenegro
What we built differently
Three opinions, made into software.
The building is the data model.
Every unit knows its block, floor, view, typology. The Building Map shows your project as a grid — rows are floors, columns are unit types — coloured by sold ratio.
You see structural patterns at a glance. An entire fourth-floor band that nobody buys is a different problem than scattered slow-movers — and it deserves a different conversation with the architect.
Your spreadsheet stays sovereign.
Most CRMs want to own your data. Kvadra mirrors. The price list, the sold list, the reservations — those stay in the spreadsheet your finance team already trusts.
Sync runs every minute, one direction: sheet → Kvadra. Work done in the CRM is never overwritten. Your operations team and your sales team stop arguing about which row is true.
The pipeline tells the truth.
In most CRMs "Contacted" means we sent a generic message and ghosted. Kvadra splits it into three honest sub-states: awaiting reply, said they'll think, unreachable.
Suddenly the funnel reflects reality. You stop counting cold leads as engaged ones, and your team stops gaming the dashboard.
Those three opinions are the floor. Here's everything we built on top.
The platform
One system, the whole journey.
Most developers stitch together a form tool, a chat inbox, a mail sender, three spreadsheets and an accountant. Kvadra is one place — from the click that creates a lead to the receipt that closes the deal.
Every lead, every channel, one record.
No more "which sheet did that come from?" Every source lands in one inbox, de-duplicated.
- Capture forms behind QR codes for events and showrooms — scans and submissions counted separately.
- Google Ads and Meta campaigns managed and measured in the same place they generate leads.
- One person who messages on WhatsApp and fills a Facebook form becomes one lead, not two.
Talk to people where they already are.
One inbox, every channel, with the follow-up handled for you.
- One inbox for WhatsApp, Instagram, Messenger and Telegram.
- Automated follow-up sequences in email — written once, sent per-language on a schedule.
- Quiet hours, send-rate limits and suppression built in — you protect your domain and never spam.
Outbound WhatsApp sequences are on the roadmap; today's automated sequences are email.
Tools that actually help close.
Everything a buyer needs to say yes, generated in minutes.
- The Building Map: your whole project as a grid, coloured by what's sold — spot the floor nobody buys at a glance.
- A rental-yield calculator that shows a buyer their ROI scenario by scenario, saved to the lead.
- Branded PDF offers in the buyer's language, generated in minutes.
The money side, done properly.
From deposit to final installment, every euro accounted for.
- Deals with multi-party buyers, custom payment plans, and per-installment tracking.
- Agent commissions computed per deal: change the rate once, not in seventeen spreadsheet cells.
- Underneath all of it: a real double-entry general ledger.
| Installment | Due | Status |
|---|---|---|
| Reservation | €10,000 | Paid |
| Deposit · 30% | €117,000 | Paid |
| Stage 2 · 20% | €78,000 | Receipt allocated |
| On handover · 50% | €195,000 | Scheduled |
Answers without a meeting.
The numbers the owner asks for, already on the screen.
- Acquisition ROI across Google, Meta and organic — cost per lead, cost per sale.
- A sales funnel that shows drop-off and how long each stage really takes.
- A weighted pipeline forecast, valued by the apartments people actually want.
Everyone sees exactly what they should.
Granular access, masked data, an audit trail on everything.
- 35 granular permissions — grant "view deals" or "edit commission" per person.
- Sensitive data — passports, bank numbers — masked unless explicitly granted.
- Append-only audit logs on every lead, every payment, every grant.
Rules that work the pipeline for you.
Write a rule once and Kvadra runs it around the clock — no one has to remember.
- WHEN something happens, IF the lead looks a certain way, THEN Kvadra acts — on events and on the clock.
- Enforce the 15-minute first call, round-robin new leads, flag stuck deals, revive cold buyers.
- Every rule is checked for loops and contradictions the moment you save it.
Not a bolt-on
A real general ledger under your sales floor.
Most real-estate CRMs stop at "mark as sold." Kvadra keeps going — because the hard part starts there. Every payment, commission and transfer posts to a double-entry ledger that always balances. Subledgers for receivables, commissions and cash feed a trial balance, P&L, cash-flow statement and balance sheet you can hand straight to an accountant.
- Per-installment accounts receivable — not just "paid / unpaid" on a deal.
- Multi-currency bank accounts; inter-account transfers with FX gain/loss posted automatically.
- Accounting periods that lock — overrides need a reason, and the reason is logged.
- Notary handover export — every document plus a financial summary, zipped, in one click.
- Reversals only. Nothing is ever silently edited; the history is the record.
| Account | Debit | Credit |
|---|---|---|
| Bank · EUR 1010 | 412,000 | — |
| Accounts receivable 1200 | 273,000 | — |
| Sales revenue 4000 | — | 610,000 |
| Commission expense 6100 | 18,300 | — |
| FX gain / loss 7200 | — | 93,300 |
| Total | 703,300 | 703,300 |
Close the buy-to-let buyer
Show the income, not just the price.
In a rental market, buyers don't ask "how much?" — they ask "what will it earn?" Kvadra answers on the spot. Pick the unit, pick a scenario — conservative, realistic, optimistic — and it works the year month by month: occupancy, nightly rate, owner usage, costs, the revenue split, down to net take-home and ROI on capital.
- Built on the development's actual rental-program terms, not a back-of-envelope guess.
- Every illustration saved to the lead as an immutable snapshot — it never shifts when defaults change later.
- Drops straight into a branded PDF offer.
Automation · live in Kvadra
The pipeline that works itself.
Kvadra doesn't just tell you the truth — now it acts on it. Write a rule once and it works the pipeline around the clock.
Every rule is checked for loops & contradictions before it switches on — and every firing is logged.
Four jobs done well
One database. Four people who finally agree.
The owner asks "how are we doing?" Sales asks "who do I call next?" Marketing asks "which channel closes?" Finance asks "where's the money?" Same data, four views.
Not a prototype
Already running real developments.
Kvadra was built against Meliá Residences Budva — a first-line development on the Budva Riviera, Montenegro, with real buyers and real money — and it runs the whole thing end to end. Every feature on this page exists because a sales floor needed it on a Tuesday.
1BR show-home · sea-view living
"Every feature on this page exists because a sales floor needed it on a Tuesday — not because a roadmap said so."
Fits what you already use
It plugs into your stack, not the other way around.
Your price list stays in the spreadsheet finance trusts. Your buyers stay on the apps they already use. Kvadra connects them — it doesn't ask everyone to move.
Where we stand
We have opinions. We made them into software.
A CRM isn't a database with a UI on top. It's a piece of opinionated software that decides what your team looks at every day. We made our opinions about apartment sales explicit:
- The building is real. The data should look like it.
- The lead is a person. The pipeline should respect ambiguity.
- The spreadsheet works. Don't replace it — extend it.
- Speed-to-first-contact is the only sales metric that has ever mattered — now a rule, not a hope.
You can disagree. We just wanted to give you something to disagree with.
We set up each developer by hand.
Kvadra isn't self-serve yet — and that's deliberate. We onboard each developer ourselves: map your building, wire up your channels, and get your team selling on it within days. Tell us about your project — how many units, where you build, what's selling slow.
av.shchedrin@gmail.com →